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Money wellness - What we believe

Money. It's important. It makes life possible, which is why it can be one of the greatest sources of anxiety - we know we need to deal with it, but we don't always know where to start. first direct want to change this.

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The Money Wellness Index

For us to be able to challenge the relationship people have with their finances we needed to understand how people across the UK really feel about their money. We commissioned the first ever measurement of the state of the nation's relationship with money and then created our very own Money Wellness index, which we're using to inform how we can help to deliver money wellness for our customers.

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