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This area of the site is designed to help journalists who are looking for the latest  first direct news and other resources.

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‘Spend & return’ culture leading Britain’s online shoppers

More than half will always return at least one of those extra items Millennials are at the forefront of a new ‘spend & return’ culture created by the widespread availability of free delivery and returns in online shopping, according to a survey by first direct . Almost two thirds (63%) of millennials are now shopping online at least once a week..
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first direct launches customer co-creation lab within its app

first direct is giving customers a co-creation platform within its app, enabling them to become directly involved in developing new products and services. fdesign Mobile means first direct can share updates with ‘fdesigners’ in a continuous two-way conversation; reviewing the feedback they provide, and making decisions based on what they think and feel.
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Interest payments - give me a break!

first direct has launched a new offer for existing customers who open a Credit Card or Gold Card. Customers will receive a free night for two at boutique getaway on top of the existing interest free periods on either balance transfers or purchases, depending on the card.* Nick Harrison, Commercial Director at first direct...
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first direct sponsors 12th annual Leeds Pride celebrations

first direct bank is thrilled to be the official platinum partner of the 12th Leeds LGBT Pride celebrations on Sunday 5 August. For 28 years first direct has been part of the community in Leeds, working with a bunch of open-minded, creative people to create a bank like no other. We’ve been a proud supporter of Leeds Pride for three years now...
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