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We aim to be the bank that puts you first, every single time. That’s why we’ve spent 30 years asking ourselves what more we could do for our customers.
We’re not in this for the awards, but the ones we win are a true vote of confidence that we are doing things right by the people that matter, you.
And the ones where you have a say in who wins are extra special, we really appreciate it.
Our customers have voted us Moneywise Most Trusted Financial Provider 7 years running.
In their 2019 survey KPMG found our customers loved that they get straight through to real, caring people when they call - with absolutely no robots or automated voices.
We’re a bank that’s built around you and your everyday life. And whatever time you need us, you can always speak to a real person.
This national index rates customer satisfaction across UK organisations in 13 different sectors, incorporating the views of 10,000 consumers on 247 brands.
Sometimes you need something that just works. That's why our 1st Account is straightforward and simple, designed to make your day-to-day banking as easy as it can be.
You can make payments, check your balance, and set up Direct Debits in seconds with our Mobile App, Online Banking or over the phone.
You deserve a bank you can trust with your money. A bank that does what is says it will (and then a bit more).
Our App and Online Banking are seriously secure. They help you manage your money quickly, so you can get on with living your life.
first direct came 1st with 76% of security features meeting Which? standards.
With our specialists on hand to give you all the information and advice you need to make important decisions for your future – whether it’s a mortgage, a Personal Loan or a long-term savings goal.
Whatever your plans, however big (or small), we’re here to help make them happen.
Switching to us is easier than you think. We'll even give you £50* to help you settle in. And if we don't tick every single box, we'll give you £100** as a leaving present. It's a win-win situation.
*To get the £50 - switch using the Current Account Switch Service and deposit at least £1,000 within 3 months of account opening. Account T&Cs apply. New customers only.
**To qualify for the £100 leaving present, you must have paid at least £1,000 a month into your account for six months and not have banked with us before, as well as switched to us initially using the Current Account Switch Service. You need to contact us to let us know you're unhappy within 12 months of opening your account, and you'll get the money within 28 days of the criteria being met. If you do decide to leave, all other products you hold with first direct will also need to be closed.