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Our awards and what they mean for you

We aim to be the bank that puts you first, every single time. That’s why we’ve spent 30 years asking ourselves what more we could do for our customers.

We’re not in this for the awards, but the ones we win are a true vote of confidence that we are doing things right by the people that matter, you.

And the ones where you have a say in who wins are extra special, we really appreciate it.

Most trusted financial provider

Our customers have voted us Moneywise Most Trusted Financial Provider 7 years running.

No.1 in KPMG Customer Experience Excellence Survey

In their 2019 survey KPMG found our customers loved that they get straight through to real, caring people when they call - with absolutely no robots or automated voices.

Customer Services awards

We’re a bank that’s built around you and your everyday life. And whatever time you need us, you can always speak to a real person.

first direct is top in the UK Customer Satisfaction Index (UKCSI) January and July 2019

This national index rates customer satisfaction across UK organisations in 13 different sectors, incorporating the views of 10,000 consumers on 247 brands. 

Current Account awards

Sometimes you need something that just works. That's why our 1st Account is straightforward and simple, designed to make your day-to-day banking as easy as it can be.

You can make payments, check your balance, and set up Direct Debits in seconds with our Mobile App, Online Banking or over the phone.

Awards for Online Banking, App and Security

You deserve a bank you can trust with your money. A bank that does what is says it will (and then a bit more).

Our App and Online Banking are seriously secure. They help you manage your money quickly, so you can get on with living your life.


No. 1 in Which? Fraud Security Investigation

first direct came 1st with 76% of security features meeting Which? standards.

Mortgages, Loans and Savings awards

With our specialists on hand to give you all the information and advice you need to make important decisions for your future – whether it’s a mortgage, a Personal Loan or a long-term savings goal.

Whatever your plans, however big (or small), we’re here to help make them happen.